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Vie Esthetic Studio »

The WHY behind the name and logo

I often get asked why Vie Esthetic Studio or why the hummingbird so I thought I’d let you guys in on how it was all put together!

Vie (pronounced vee) is French for life. I’m also French and a lot of my friends call me “V”…see the double entendre there? I would love to say I came up with it but it was actually a friend’s partner who put that seed in my head as “Spa Vie”. I didn’t want to give the illusion of something it wasn’t by using the word “spa”. I was, after all about to start working from one room in my home so it’s far from being a spa but I couldn’t get “Vie” out of my head. I really liked the idea a lot! So after toying around with it for a few days Vie Esthetic Studio was born!

I knew I wanted my logo to reflect the name and I also wanted it to be meaningful to me personally. A lot of you know that I lost my mom almost 10 years ago. She used to get so excited when she saw a hummingbird and I think of her every time I see one. Almost makes me feel like she’s popping in to say a quick “HI” before going back to her angel duties. When I looked up the meaning of hummingbirds do you know what came up?Eternal life and infinity (amongst other things of course but these gave me the chills and warm and fuzzies at once). It was at that moment that everything just seemed right and I was confident that the logo (which was designed by my amazingly talented sister in law) would represent my business the way I had envisioned.

So that’s the WHY behind my business name and logo ❤️

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